Besides serving pizzas, the company also started serving hot dogs, fish, shrimp and chicken too. The meaning of the catch-phrase was that the company was providing two pizzas for the price of one pizza. The company's first catch-phrase, known as 'Pizza! Pizza!' was introduced in the year 1979. The company opened up its first location in the Garden City of Michigan, USA. The founders of the company are Mike Ilitch and Marian Ilitch. The company has been operational for almost 60 years now. Little Caesars was founded in the year 1959.
